Real Prospects 2009 is a newly launched brand by Graduate Prospects, and developed in partnership with the AGR, Human Resources magazine and the Guardian, to break the mould on how graduate recruitment and development programmes are rated.
Our brand strategy, identity design and communication materials have helped to improve transparency and communication between graduates and employers. To do this it was essential that the strategy and identity design for Real Prospects was sympathetic to both in order to engage directly with its target audience.
The uptake of 22,000 respondents completing the survey, and 97 companies participating, makes Real Prospects 2009 the first real national survey to explore what graduates actually think about their employers’ recruitment, training and career development programmes, rather than their perceptions and expectations pre-employment.
Conducted by HECSU, the 2009 results are due to be launched in July and will provide a unique insight to the best graduate employers.