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Futuretrack, the online student survey, is the largest of its kind ever commissioned and has been developed by the charity HECSU. The survey assesses how and why students make their careers decisions.

The Futuretrack project will span several years from now, tracking a cohort of students from the stage they applied to university until they are in employment or postgraduate training. The information collected means it should be possible to learn more about the experience of higher education and how this influences student career development.

With logo design and guidelines, communications this year included a fortune teller and online viral game.