Nine pieces of our identity work appears in Michael Evamy’s new book LOGO, published in October 2007. LOGO features more than 1300 Logos grouped according to their most significant visual features; focal form, symbol and graphic associations.
The book/bible provides a ready resource for design consultancies and students of graphic design to draw on while researching identity and branding projects. The book features some of the greatest and recognisable logotypes and devices created, including Leica, McDonald’s, Kodak, 3M, Apple, Unilever, Coca-Cola, Kellogg’s, Agfa, Disney, and Mercedes Benz.
Michael Evamy is a design journalist. Author and copywriter and works with major design companies on branding and identity projects. His previous books have included World without words and insight.
The book is published by Laurence King Publishing and is available from October priced £19.95 ISBN 978 185669 5282