Working in partnership with Erskine, the B logo was created for Groundwork North East, and One North East’s joint regeneration project in 2003, entitled Bloom. The illustrated logo draws its inspiration from wood cuts, embellished with facets that include the head of the Northumberland flower, the Bloody Cranesbill. This project included maps and fold-out information pieces.

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• branding (21)
• guidelines (17)
• illustration (10)
• logo (40)
• print (42)
• public (12)