Our two road awareness campaigns for Drive Safe, the Road safety campaigners, aimed to tackle the age old problem of speeding or jerking around in cars. Each campaign over the last two years aimed to highlight this problem. Our first campaign with neon and metallic special prints was specifically aimed at drivers of work vehicles.

Our second campaign brought some lightness and feel good factor to the usual messages with the line ‘be a model driver’ and were aimed at a broad range of ages. Both campaigns were featured across billboards, bus backs and press.

Tags

• advertising (9)
• copywriting (2)
• digital (20)
• photography (8)
• public (12)